Selwood, a leading name in water management and a proud member of The Workdry Group, has officially opened a brand-new Specialist Equipment Centre in Stoke-on-Trent. This strategic expansion significantly bolsters the company’s nationwide network, reinforcing its commitment to rapid equipment deployment for critical water management and dewatering projects across the UK.
Equipped for Complex Water Challenges
Designed to meet the surging customer demand for highly specialized water handling solutions, the Stoke-on-Trent facility goes far beyond a standard rental branch. The new centre houses an extensive, specialized fleet tailored for complex operational needs.
Alongside Selwood’s regular pump rental inventory, the site is fully stocked with:
- Specialist Pumps for unique fluid handling requirements.
- The SelTank Fleet for temporary liquid storage.
- Dedicated Clean Water Handling Assets.
- Siltbuster Water Treatment Equipment to ensure environmental compliance on site.
Strategic Location for Rapid Response
The choice of Stoke-on-Trent was highly deliberate. Positioned at the heart of the Midlands, the new centre drastically improves Selwood’s regional responsiveness. This geographical advantage enables faster mobilization and delivery of heavy equipment and specialist services to customers facing time-sensitive, mission-critical requirements. In industries where downtime is not an option, this rapid response capability is a game-changer.
Adapting to Evolving Customer Needs
The opening of this facility is a direct reflection of Selwood’s customer-first philosophy.
“This new Specialist Equipment Centre has been developed in direct response to the evolving needs of our customers,” said Dallas Churcher, Selwood’s Solutions Director. “At Selwood, we are committed to continually challenging ourselves to adapt and evolve in line with customer requirements. This new centre will play a key role in strengthening supply chains, enhancing resilience, and supporting our customers as they navigate both opportunities and challenges in the period ahead.”
Reinforcing Leadership in UK Water Solutions
The Stoke-on-Trent site is a key pillar in Selwood’s ongoing, multi-million-pound investment program across its UK operations. The opening brings the company’s total UK network to 24 branches, which now includes three dedicated Specialist Equipment Centres, ensuring comprehensive national coverage.
Andrew Daly, Managing Director of Workdry UK, highlighted the broader impact of the expansion: “We are delighted to announce the opening of this new Specialist Equipment Centre, which reflects Selwood and The Workdry Group’s continued investment in expanding service capabilities and capacity. This development reinforces our leadership in providing mission-critical, integrated water solutions to our customers.”
As the UK continues to invest in resilient infrastructure and sustainable water management, Selwood’s expanded Midlands presence ensures they are perfectly positioned to keep projects flowing smoothly.
