DAB Pumps has launched a refreshed brand identity, Making Water Easy, reaffirming its long-standing commitment to simplifying water management through reliable, innovative, and customer-focused solutions.
DAB Pumps has unveiled a refreshed brand identity built around one clear idea: Making Water Easy – a renewed commitment to smarter, simpler and more sustainable water management for the trade. (Image source: DAB Pumps S.p.A.)
More than just a slogan, Making Water Easy reflects the company’s mission to make the experience of using and handling water smarter, more sustainable, and more accessible – for installers, specifiers, merchants and end users alike.
The brand refresh marks the next step in DAB’s evolution, with updated visual guidelines and a clearer, more consistent tone across digital and physical channels. These changes will be introduced gradually in the coming months and are designed to better reflect DAB’s values and forward-thinking approach.
“Our promise to make water easy goes beyond product performance,” says Adam Ferneyhough Country Director for the UK & Ireland at DAB Pumps. “It’s about removing complexity at every stage – from selection and installation to operation and maintenance. This refreshed identity allows us to communicate who we are and what we stand for, with greater clarity and purpose.”
DAB has long been recognised for its product reliability and engineering quality, but the new branding places even greater emphasis on user experience and sustainability. From intuitive controls and connected technologies to compact formats and energy-saving performance, DAB’s solutions are designed to meet the real-world needs of today’s professionals and households.
In parallel with the visual refresh, DAB is enhancing its support for partners across the supply chain – ensuring that the brand’s ‘easy’ approach also applies to service, training, and aftersales care.
“At the heart of this refresh is a simple idea: that managing water shouldn’t be complicated,” adds Adam. “Whether it’s heating, boosting, drainage or waste water, we’re here to help our customers work smarter and more efficiently – with solutions they can trust.”
Making Water Easy isn’t just a new chapter for DAB – it’s a renewed statement of intent. One that supports communities, protects a vital resource, and continues to evolve alongside the needs of the market.
