Frank Taaning

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Detailed Information

The future is sustainable, no doubt about that. I have a long time experience in shaping the strategic direction and communication to also make sustainability a strong business model. – Developing segment targeted market strategies – Defining the “green” path to win customers and match market needs – Getting the organisation to buy-in on the strategic intent – Securing consistency in communication For me it is paramount that the focus is on the needs and the value for the customers, rather than the technical features of the specific product. If we understand the customer needs, we can match them with the products, so the customer gets the right cost/benefit for their solutions. – Value selling of technical solutions – Sustainability beyond energy savings – Understanding the customer painpoints – Finding the blue ocean – Fact based, but relevant – Walk the talk I have been working globally most of my career and developed a substantial experience in value selling, product portfolio planning and development of new business areas, with a particular focus on sustainability and energy efficiency within building services, district energy, tunnels, fluid handling, water, wastewater and refrigeration. – Segment focused strategy and communication – Speak the customer language – One size doesn’t fit all – Understanding local cultures to bridge the cultural chasm – People matter, diversity wins As the sales lead for my business area, I try to empower my sales teams and motivate them to do the right thing through engagement and involvement. – Involving leadership – Empowered teams – Openminded I have a truly global mindset and have developed a deep insight into the different business cultures around the world, through personal experience from traveling in almost every corner of the world. – Culturally agnostic – Creating a bridge between the cultural diversity – Buildings business from relationships at the right level Global sales leadership often requires finding the right path based on a limited amount of very differentiated information. – Succeeding with high sales growth in challenged market – Managing an international business in a very lean organisation – High degree of remote staff and virtual team management – Securing cross organisational commitment – High team satisfaction