5% switch to another provider because of advice from a friend or relative
9% switch because of cost or for perceived better service at a competitive reason – we can try to stay competitive by offering superior products & services at competitive prices.
14% switch because of service dissatisfaction – we correct this with good quality, pride in workmanship and good deliveries
68% switch because of what they perceive and describe as indifference from the provider – this is something that we can do something about individually